Margrethe Vestager, Executive Vice-President of the European Commission and Commissioner for Digital and Competition, visited the Max Planck Institute for Intelligent Systems (MPI IS) at the Cyber Valley site in Tübingen to discuss the future of AI research in Europe. The MPI IS is a member of the European Laboratory for Learning and Intelligent Systems (ELLIS). My task was to provide meaningful photos for the press work.
Photos for publication in magazines and journals and news portals require speed of delivery.
Press photos need distance and proximity at the same time.
From the most important protagonists you need photos in a situation that describes the work of the visited company.
Ideal is a photo that shows active actions.
Robots are always good motives.
What is important is a picture that shows the most important people together and yet is well designed.
A close-up portrait of the most important person should show him or her in the visited environment. This does not always work.
Signs and logos in the background are a useful addition for good press photos.
The main characters together with a logo in the background.
The two main characters in front of a roll-up of the event.
Here is a screenshot of the press photos provided on the CyberValley and an excerpt from the Stuttgarter Zeitung with one of the numerous publications.
